Why More Men Are Buying Makeup than Ever Before

Makeup and cosmetics have been the Women’s domain since ages, but not anymore. The male cosmetics industry is one of the multi-millionaire businesses today and it is still growing with every passing day. And this industry is growing much beyond the shampoos, moisturizers and creams with a lot of new products entering the market. We can see the male models dominating the magazine covers, creating a new trend of not only good looking men but of men who take efforts in looking good. Here is a list of reasons that are making this manly world use more makeup than ever before.

1) Influence on Social Media: There many famous male YouTube bloggers who post makeup routines, this is becoming a new trend. These bloggers are young males, many under the age of 20 years and are earning tens of thousands of pounds through their subscriptions. The brand collaborations and other events add up to all these earnings.

2) Advertising: We can see a lot of advertising of all the male grooming products every now and then with flashy products that give the models new and modern look. Looking good has been in fashion since always and with these new products, the industry is crossing new limits every day. The young generation is seen using these products to enhance their looks and boost their confidence.

3) Self-care: Increasing use of cosmetics and makeup is also becoming part of self-care; there are many reasons behind this. The increasing environmental changes are making it necessary for everyone to take care of their skin and hair. Air pollution, increasing temperatures are causing many problems like dry patchy skin that needs extra care even in men. The increasing pressure about good looks is also one of the major reasons men are turning towards cosmetic and makeup. Men are facing this increasing pressure to look fair, thin with perfect skin as seen on the magazine covers.

The rate at which the male cosmetics industry is growing, it won’t be surprising to see it breaking all the norms with men and makeup.


Top 10 Tips to Attract Retail Beauty Buyers

With the onset of online shopping, retail stores hardly see customers frequenting their stores. The footfalls have decreased and no amount of advertisement or offers is able to bring back so many customers as before. In such a changing and competitive market, how do you ensure you have a good number of beauty buyers entering your retail store rather than resorting to shopping at www.kasiljean.com from the comforts of their home?

Here are a few ideas:

  1. Offers – Online sellers have the advantage of not having to pay rent on their store. This advantage is passed on to their customers in terms of better prices. Put up offers that are different than those given by online sellers.
  2. Advertise – If you have any special promotional offers or a sale going on in your store, ensure you advertise about it. Put up posters; circulate pamphlets to the customers, etc.
  3. Placing – Place the products in strategic locations. When you shop online, you can easily compare and contrast similar products. In your store, follow the same and place similar products next to each other.
  4. Pricing – Though a retail store cannot do much here, they can increase the benefits they pass on to their customers. When you place bulk orders with your dealers, you are bound to get some discount. Try passing it on to the customers and be more competitive.
  5. Samples – What online stores cannot offer are samples, simply because they cannot spend on delivering something that is not going to be paid for. When it is a retail store where you have customers walking in, be generous and give them samples. This will encourage them to come to the store more often than shop online
  6. Trial – Let customers try out new cosmetic products to see if it suits their skin. While shopping online for cosmetics, this is the biggest disadvantage. One cannot choose a foundation or a lip shade with just descriptions given online. Trying it out on their skin to see if it suits their skin tone is the perfect way to find the right product.